This Halloween, Sweethearts drops scariest candy ever: 'Ghosted Sweethearts'
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BRYAN, Ohio, Sept. 2, 2025 ~ As Halloween approaches, the iconic Valentine's Day candy, Sweethearts, is taking a spooky twist with their latest release. The beloved candy brand is launching "Ghosted Sweethearts," a limited-edition version of their classic conversation hearts that are sure to make a statement.

The specially designed boxes contain all-white hearts with no words, symbolizing the abrupt and mysterious act of ghosting in modern dating. According to the Thriving Center of Psychology, 84% of Gen Z and millennials have experienced being ghosted in a relationship.

Evan Brock, vice president of marketing for Spangler Candy Company, the maker of Sweethearts, explains the inspiration behind this new release. "Sweethearts aren't just for Valentine's Day anymore," he says. "With Ghosted Sweethearts, we're putting a stake in the heart of Halloween season and poking fun at ghosting."

But these candies are not just for personal consumption. Consumers can also purchase them as gifts for those who have ghosted them. The purchaser will receive an email with a link and one-time use code to share with their ghoster via dating apps, texts, social media DMs, or email. However, time is limited as gift codes expire on October 31st at 11:59 p.m.

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For those unfamiliar with the term "ghosting," it refers to suddenly cutting off communication with someone in a romantic relationship or even in friendships or the workplace. According to research from Sweethearts, people want ghosting to disappear even more than they do situationships (a blurry relationship). In fact, 50% of zoomers and millennials surveyed believe that ghosting is the worst part of modern dating.

But it's not all doom and gloom this Halloween for those seeking love. The survey also revealed that Gen Z and millennials have high hopes for their future relationships. In 2025, they hope to reach milestones such as committing to a serious relationship (39%) or falling in love for the first or final time (34%).

For those interested in getting their hands on these custom candies, they are available for $7.99 per box for a limited time only at GhostedSweethearts.com. But don't wait too long, as supplies are limited and will disappear before you know it. So go ahead and send a message to your ghoster with Ghosted Sweethearts this Halloween.
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