Scripps reaches multi-year agreement with the WNBA to continue Friday night games on ION
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NEW YORK and CINCINNATI, June 13, 2025 ~ The E.W. Scripps Company has announced a new, multi-year agreement with the Women's National Basketball Association (WNBA) to continue airing regular season Friday night matchups on ION. This partnership between the two organizations has been in place since 2023 and has proven to be successful in expanding the reach and visibility of WNBA games.

ION, one of the most-watched networks on television, is available on various platforms including pay TV, connected TV, free ad-supported streaming platforms, and over-the-air in more than 128 million homes. As part of its WNBA Friday Night Spotlight series, ION will broadcast a total of 50 regular season games this season. The lineup also includes the WNBA on ION Studio Show, which is the first weekly game broadcast studio show dedicated exclusively to WNBA game coverage.

This new agreement comes after a successful 2024 season where average viewership for the State Farm® WNBA Friday Night Spotlight increased by 133% year over year and attracted more than 23 million unique viewers across games and wrap shows. This growth in viewership reflects the growing excitement surrounding the league and the rising demand for WNBA games.

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WNBA Commissioner Cathy Engelbert expressed her enthusiasm for this continued partnership with Scripps, stating that it will allow them to showcase the world-class talent of WNBA athletes to even more fans nationwide. Adam Symson, Scripps president and CEO, also shared his excitement about solidifying ION's status as the premier Friday night destination for WNBA action for years to come.

Headquartered in Cincinnati, The E.W. Scripps Company is a distinguished journalism and media enterprise with deep-rooted community connections and expansive national reach. For over 147 years, Scripps has been a trusted source for unbiased news and information. In addition to their journalism efforts, Scripps also has a sports division that services professional and collegiate sports leagues, conferences, and teams, offering both local market depth and national broadcast visibility that covers up to 100% of TV households.

Fans can access complete details about the WNBA on ION and find ION channel information by visiting https://www.ionwnba.com/. They can also stay updated on future developments by following @IONWNBA on Facebook, Instagram, and X (formerly Twitter).

For media inquiries, please contact Jim Weiss at (770) 722-2142.

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