Palazzo Exits Beta with Virtual Staging Feature, Advanced Visualization Tools in Collaboration with HGTV Home® by Sherwin-Williams, and Mobile App
Ohio Pen/10269929

MANHATTAN, N.Y. - OhioPen -- Palazzo, an AI-powered home visualization tool co-founded by Venus Williams, proudly announces its official launch out of beta. This milestone is highlighted by the release of updated design features, the ability to virtually stage homes, and the upcoming mobile app. Simultaneously, Palazzo announces a strategic and exclusive paint partnership with HGTV Home® by Sherwin-Williams to integrate their 2025 Color Collection of the Year Naturally Refined into Palazzo's design tools.

"Since our successful launch into beta, Palazzo has made tremendous progress, and I'm excited to see this innovative technology continue to improve and evolve over time. Visualization in home design is a game-changer, and our partnership with HGSW will allow us to push boundaries and set a new standard in this space." said Venus Williams.

Palazzo now allows users to visualize the Naturally Refined Color Collection in their spaces before purchasing paint for their home. Users can upload a photo of any space and Palazzo will provide a realistic redesign allowing users to see HGTV Home by Sherwin-Williams paint colors in their space, allowing them to test colors before committing, or design around the aesthetic of the Color Collection.

"HGTV Home by Sherwin-Williams Color Collections make design simple and help consumers easily create a cohesive look in any space at home. Partnering with Palazzo is a natural extension of our brand's goal in helping people understand how to pair colors together to achieve their ideal home aesthetic while easily bringing their creative visions to life," said Ashley Banbury, color marketing manager at HGTV Home by Sherwin-Williams.

With this launch, Palazzo introduces several key features and upgrades:

• Virtual Staging for Real Estate: Tailored for real estate professionals, Palazzo Pro  transforms empty or outdated rooms into fully furnished, stylish spaces, providing a realistic preview of potential home designs.
• HGTV Home by Sherwin-Williams Exclusivity: HGTV Home by Sherwin-Williams is the exclusive paint partner for Palazzo's partner visualization platform, featuring the brand's 2025 Color Collection of the Year, Naturally Refined, with expanded access to additional Color Collections by mid-August.
• Mobile App: The upcoming Palazzo mobile app offers users the flexibility to design and visualize spaces on-the-go, bringing convenience and ease to the home design process. The app is expected to be available for download in August 2024.
• Enhanced User Experience: A revamped user interface ensures a smoother, more intuitive design experience to help users easily create beautiful spaces.

"As we exit our beta phase and roll out our mobile app along with advanced virtual staging tools, Palazzo is reshaping the landscape of home visualization. These tools are designed not just for homeowners but are especially transformative for the real estate industry, providing agents and clients alike the ability to instantly envision and modify spaces. I am thrilled to steer our team as we push the boundaries of what's possible, enhancing how properties are presented and perceived in the market." said Raffi Holzer, Co-Founder of Palazzo.

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Additional features, slated for release later this year, will allow users to shop the room designs they create in the tool. Palazzo is partnering with established brands across the home industry to bring product recommendations to their user base. With this roadmap, Palazzo aims to transform the home buying and designing experience from start to finish.

For more information on Naturally Refined, the HGTV Home by Sherwin-Williams 2025 Color Collection of the Year, please visit: www.hgtvhomebysherwinwilliams.com/en/colors/2025-color-collection-of-the-year

Media Contact:
press@palazzo.ai

About Palazzo

Palazzo is revolutionizing the home and real estate industries with advanced AI-driven visualization tools. Our platform allows users to upload images of a space and visualize them with different furniture settings, paint colors, and staging styles. This innovative approach enhances the buying experience, increases sales, and reduces returns for retailers, real estate agents, and home sellers. For more information, visit palazzo.ai.

About HGTV Home® by Sherwin-Williams

HGTV Home by Sherwin-Williams launched in 2011, uniting the design expertise of HGTV and the legendary quality of Sherwin-Williams paints. HGTV Home by Sherwin-Williams delivers premium paints and designer-curated Color Collections that can be mixed and matched in any combination to create whole-home harmony and bring design dreams to life. Available exclusively at Lowe's. For more information, visit hgtvhomebysherwinwilliams.com.

About Sherwin-Williams Consumer Brands Group
Sherwin-Williams Consumer Brands Group offers innovative products to meet customers' paint and coating needs. The Consumer Brands Group manufactures products under well-known brands such as Valspar®, HGTV Home® by Sherwin-Williams, Purdy®, Krylon®, Minwax®, Thompson's® Water Seal®, Cabot® and many more. Founded in 1866, The Sherwin-Williams Company is a global leader in the manufacture, development, distribution and sale of paints, coatings and related products to professional, industrial, commercial and retail customers. For more information, visit Sherwin.com.

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About Warner Bros. Discovery Global Consumer Products

Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery's Revenue & Strategy division, extends the company's powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.' film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.

About HGTV
HGTV delivers families with relatable stories, superstar real estate and renovation experts and amazing home transformations that inspire a passionate audience. For anyone seeking entertaining and aspirational home and lifestyle content, HGTV is the place to be. HGTV offers: a top 10 cable network that is distributed to just over 68 million U.S. households; a website, HGTV.com, that attracts an average of 11 million people each month; a social footprint of more than 34 million; HGTV Magazine, a monthly publication that reaches more than one million readers; and exclusive collections of home-oriented products through the HGTV Home® consumer products line. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, X (formerly known as Twitter), Pinterest, Instagram, TikTok and Threads. HGTV is owned by Warner Bros. Discovery, a leading global media and entertainment company available in more than 220 countries and territories and 50 languages whose portfolio also includes Discovery Channel, Max, discovery+, CNN, DC, Eurosport, HBO, HBO Max, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Film Group, Warner Bros. Television Group, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.