Paddy Power Teams Up with Our Price in Their First-Ever Christmas Ad
Ohio Pen/10281905

BRIGHTON, U.K. - OhioPen -- Paddy Power has unveiled its highly anticipated Christmas ad, and it's a nostalgic masterpiece. Featuring Danny Dyer and Eddie Hearn, and crafted by the creative powerhouse BBH London, the ad tells the heartwarming tale of a father-to-son tradition involving an unusual yet cherished gift... a football team.

Set in the 1980s, the ad brims with charm and humour. Danny Dyer shines as both the dad and later the grandad, gifting his son a Hardlypool United football shirt emblazoned with the original iconic Our Price logo.

The partnership has stirred some conversation, with questions raised about Our Price aligning with a gambling brand. However, CEO Paul Harris is unapologetically proud of the collaboration. "Most people enjoy a flutter on big horse races or the Christmas footie," Harris remarked. "In fact, many of us behind the Our Price relaunch are partial to an occasional bet. If we weren't risk-takers, we wouldn't have taken a chance rebooting Our Price in the first place. Business is all about taking calculated chances, and this one has paid off spectacularly. We love the ad, the exposure it's brought us, and the incredible surge in traffic - it's been a great decision."

More on Ohio Pen

• Tami Goveia Enters FabOver40, Inspiring Hollywood Legacy for Breast Cancer Cause
• Swidget Launches Luminance™ to Help Schools Achieve Alyssa's Law Compliance
• Growing Demand for EVA Mats Signals Shift in Car Interior Market
• MDRN MUSE Expands Insurance Network Coverage to Include Delta Dental & Cigna
• Hollywood In Pixels Celebrates the 8th Annual Silver Pixel Awards and Announces 2025 Campaign Pixel Winners Los Angeles, CA — Oct

Watch the ad here: https://www.youtube.com/watch?v=DmjMFQq2CKw



🛍️ Shop at Our Price: https://ourprice.com