Good Humor® Announces Commitment to Support Ice Cream Truck and Mobile Vendors with the Launch of New Purpose-Led Campaign, Neighborhood Joy
Ohio Pen/10225219

ENGLEWOOD CLIFFS, N.J., June 5, 2023 ~ For more than a century, Good Humor has been bringing joy to neighborhoods across America through beloved ice cream trucks and pushcarts. However, these iconic symbols of summer have been facing many challenges such as rising costs and brick-and-mortar competition, which have started to affect consumers in their own neighborhoods.

In response to this, Good Humor has launched their new purpose-led campaign: Neighborhood Joy. This multi-year commitment is designed to support ice cream truck drivers and mobile vendors all year long with partnerships, funding and resources.

To kick off Neighborhood Joy, Good Humor has announced the launch of the Neighborhood Joy Vendor Hub which will connect ice cream truck drivers and pushcart operators directly with Good Humor. This line of communication will provide information and resources to facilitate the important work they do.

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"Ice cream truck drivers and mobile vendors have been spreading joy to communities for decades and now it is our turn to spread some joy to them," said Bentley King, U.S. Head of Ice Cream Operations at Unilever. "The launch of Good Humor's Neighborhood Joy campaign marks the beginning of our ongoing dedication to ensure that these incredible small-business owners have the resources to do what they do best – bring delight to neighborhoods across the country."

Good Humor is encouraging ice cream lovers, drivers and mobile vendors alike to learn more about their efforts in supporting the ice cream vendor community on their Instagram, Twitter, Facebook pages or on the Neighborhood Joy Vendor Hub on With this initiative, Good Humor hopes that these iconic symbols of summer will stay on the road and in communities for years to come.
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