Sanders® Celebrates 150 Years with an Immersive NYC Experience, Food Truck Tour, and Exciting New White Chocolate Caramel Creations
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MADISON HEIGHTS, Mich., May 7, 2025 ~ As Sanders® reaches its 150th anniversary, the iconic caramel and chocolate confection company is celebrating in a big way. The company has just unveiled its new White Chocolate Sea Salt Caramel collection, which will be the highlight of the milestone celebration. To mark this momentous occasion, Sanders is hosting an intimate party at their West Village Mansion alongside the "Family" of Sanders.

For 150 years, Sanders has been perfecting the art of caramel-making through small-batch, slow-kettle cooking. Their rich and buttery confections are made with real cream and butter, delivering layers of flavor without any artificial ingredients. The signature blend of buttery caramel, premium chocolate, and a touch of sea salt creates a perfectly balanced and melt-in-your-mouth experience that pays homage to the brand's legacy of craftsmanship.

The new White Chocolate Sea Salt Caramel collection includes:

- White Chocolate Sea Salt Caramels: A decadent combination of small-batch caramel coated in premium white chocolate and finished with a sprinkle of sea salt. These are available in 7oz pouches and 18oz tubs at select retailers nationwide.

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- Birthday Cake White Chocolate Sea Salt Caramels (Limited Edition): A festive twist on the classic caramel, these treats feature birthday cake-flavored caramel wrapped in velvety white chocolate and topped with naturally colored sprinkles. They will be available in 7oz pouches starting Summer 2025.

- Holiday Sugar Cookie White Chocolate Sea Salt Caramels (Limited Edition): Slow-cooked sugar cookie-flavored caramels coated in smooth white chocolate and sprinkled with sugar cookie-flavored flakes. These will be available in both 7oz pouches and 18oz tubs during the holiday season of 2025.

To celebrate their anniversary, Sanders is hosting an exclusive invite-only event for some of the city's most well-known tastemakers, influencers, and media. The immersive affair will give guests a taste of the Sanders "Family" as they meet the characters who represent different members of the ruling family. Guests will have the opportunity to try the signature Dark and Milk Chocolate, as well as the new White Chocolate Sea Salt Caramels, paired with elevated food options. They will also get to experience some family drama and fun surprises while mingling with the matriarch, CEO, and nepo princess.

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In addition to the exclusive event, Sanders is taking their celebration to the streets with a food truck tour across New York City, Cincinnati, and Detroit. The food truck will offer free samples of their new Birthday Cake White Chocolate Sea Salt Caramels, bringing 150 years of indulgence directly to fans. Keep an eye on Sanders' social media for a sneak peek at where the food truck will be stopping.

Jennifer Bauer, Chief Marketing Officer of Second Nature Brands, expressed her excitement for this milestone anniversary: "We wanted to celebrate our 150th anniversary in a way that's as indulgent as our chocolates and as unforgettable as our legacy. Between our innovative new white chocolate caramel creations, our immersive event, and the NYC food truck tour, we're inviting fans to experience Sanders' craftsmanship, heritage, and exciting evolution in a truly memorable way."
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