The Cost Per Click: Below 2 Cents. The Click-Through Rate: Above 35%. The Test Marketing: 150+ Facebook Ads
LA JOLLA, Calif. - OhioPen -- THE PROJECT:
THE STRATEGY Such memorable domain names as WeAreHorrified.com, ReturnTheUSA.com and PresidentialBest.com comprise a portfolio of 300+ memorable campaign web addresses. Add compelling illustrations and social media engagements go off the charts.
THE TACTICS are launch-ready. The web address portfolio at CampaignBest.com is radio-tested, names as easily remembered when heard as when seen. Some are negative, most support candidacies, causes and campaigns. Most of the project's domain names are dot-com; some are dot-org, including the project profile NotWe.org; a few are both.
THE RESULTS Average cost per click below 2 cents, click-through rates above 35%, and perfect Facebook Relevance scores of 10 may sound impossible. Yet when all 2019 marketing tests were tallied on July 20, these were the year-to-date results (except that two of 119 ads scored 8 and 9 for relevance.) These tests can be reviewed at the project's Facebook page TrustedBest.com. All Individual 2019 results are published at AdvertiseTheBest.com.
More on Ohio Pen
THE INNOVATORS are Laurence McGilvery, an antiquarian book dealer, and Aldis Browne, an art consultant. Both are grandfathers who hope by promoting such addressees as ReturnEcology.com they may leave the world a better place.
THE GOAL To work with one campaign, coalition or Super PAC to help win the White House in 2020.
HIGH/LOW What's high? Potential advertising savings. What's low? The cost. Browne and McGilvery intend to earn their primary rewards from success bonuses. That consideration aside, the question is not what the project will cost, but rather, what it can realize and how much it will save.
THE STRATEGY Such memorable domain names as WeAreHorrified.com, ReturnTheUSA.com and PresidentialBest.com comprise a portfolio of 300+ memorable campaign web addresses. Add compelling illustrations and social media engagements go off the charts.
THE TACTICS are launch-ready. The web address portfolio at CampaignBest.com is radio-tested, names as easily remembered when heard as when seen. Some are negative, most support candidacies, causes and campaigns. Most of the project's domain names are dot-com; some are dot-org, including the project profile NotWe.org; a few are both.
THE RESULTS Average cost per click below 2 cents, click-through rates above 35%, and perfect Facebook Relevance scores of 10 may sound impossible. Yet when all 2019 marketing tests were tallied on July 20, these were the year-to-date results (except that two of 119 ads scored 8 and 9 for relevance.) These tests can be reviewed at the project's Facebook page TrustedBest.com. All Individual 2019 results are published at AdvertiseTheBest.com.
More on Ohio Pen
- Registration Open: ACI's 10th Annual New York Economic Sanctions Forum Dec. 10-11 New York City
- Sterile Storage Temperature & Humidity Standards Monitored by dataTaker
- Official Launch of ExhibitDay.com
- Fashion Week Columbus Announces Fashion Designer Lineup for 10th Anniversary
- Former Samsung President and CEO Philip Sullivan Joins CEO Coaching International
THE INNOVATORS are Laurence McGilvery, an antiquarian book dealer, and Aldis Browne, an art consultant. Both are grandfathers who hope by promoting such addressees as ReturnEcology.com they may leave the world a better place.
THE GOAL To work with one campaign, coalition or Super PAC to help win the White House in 2020.
HIGH/LOW What's high? Potential advertising savings. What's low? The cost. Browne and McGilvery intend to earn their primary rewards from success bonuses. That consideration aside, the question is not what the project will cost, but rather, what it can realize and how much it will save.
Source: Aldis Browne Fine Arts
Filed Under: Government
0 Comments
Latest on Ohio Pen
- Cincinnati: MAP: Traffic, Parking Info for Oktoberfest Zinzinnati
- REV•1 Engineering® Takes Early Phase Medical Device Development To The Next Level
- Identifying Water Meter Tampering Using a Data Logger
- Mantua Manufacturing Announces Rebrand to Rize
- Attorney Christopher Andrew Corpus has Achieved the AV Preeminent® Rating
- Columbus Awarded Competitive Grant to Create Financial Empowerment Strategy for Women and Families
- Paul Romer, Nobel Prize Recipient for Economic Sciences, joins Worldwide Speakers Group
- The Pet Gal Named One of Top Austin Area Women-Owned Businesses for 2018 Total Revenue
- New World Record Efficiency with Flexible CIGS Solar Cell
- Habitu8 Named Official Video Partner for National Cyber Security Awareness Month
- Healing: Coming back from the worst day ever
- Spreading Free Smiles: Dental Clinic. Costa Family & Cosmetic Dentistry
- The Relevancy Group releases The Relevancy Ring 2019 Customer Data Platform (CDP) Buyer's Guide
- MBMA Announces Reed's Metals LLC and Union Corrugating Company as Association's Newest Members
- PiCAN3 CAN Bus HAT for Raspberry Pi 4 with 3A Power Supply And Real-Time Clock
- Gray's October 2 auction will feature a Van Cleef & Arpels necklace and a Helen Frankenthaler print
- Custom Pak Solutions doubles down as your All-in-One System Integrator of Packaging Solutions
- The Patient Activation Measure® (PAM®) Assessment to be Incorporated into Select CMS Alternative Payment Models
- Solar FlexRack Closes Over a Half Gigawatt of Business in 2019
- City of Columbus Maintains Highest Possible Triple A Bond Rating