Peachtree Immediate Care and AppleCare Urgent Care Centers Will Become One
Ohio Pen/10152991

ATLANTA - OhioPen -- CRH Healthcare (CRH), the parent company of Peachtree Immediate Care, has acquired AppleCare Urgent Care, the urgent care leader in Southeast Georgia. The combination of Peachtree Immediate Care, the largest urgent care operator in the Atlanta Metro area, and AppleCare, which operates twelve centers, allows CRH to immediately serve much more of Georgia and opens up further expansion throughout the state.  The combined urgent care network includes 54 locations in Georgia today with more than half a dozen new centers planned in 2022. With the exception of Savannah, all locations will eventually operate under the Peachtree Immediate Care brand.

"We are delighted to be part of the Peachtree Immediate Care network," said Jeff Ward, CEO of AppleCare Urgent Care. "When considering a partner, it was important for us to merge with a company that values our staff and our core focus of excellent patient care." While the companies have taken different paths to growth in Georgia, both have been focused on similar fundamentals of being convenient, caring, courteous, competent and compliant—"the 5 Cs" that make up CRH's Vision statement. The Georgia network of over 150+ providers, including board certified physicians, nurse practitioners and physician assistants, are trained in urgent care, family care, and occupational health and are supported by a staff of over 500 caring nurses, medical assistants and front desk associates.

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"We are excited to welcome the AppleCare staff to our family," said Bill Miller, the CEO and co-founder of CRH.  "We have been watching the AppleCare team grow and serve Southeast Georgia for many years and have been impressed with their operations and how they serve their communities. We are very excited to now have the opportunity to work with their team and to consolidate two leading networks of urgent care centers serving the state. We look forward to serving patients throughout the state as a new combined team."

This acquisition, CRH Healthcare's twelfth since 2013 and eighth in Georgia alone, was the largest in CRH's history.

About CRH Healthcare
CRH Healthcare (CRH), founded in 2012 and based in Atlanta, GA, is a consumer- and quality-focused urgent care center industry leader that has grown through both acquisitions and de novo development. Everything the company does is focused on what it calls "The 5 C's"—being Convenient, Caring, Courteous, Competent, and Compliant. Over the last nine years, the Company has rapidly grown its clinic base from 3 to 69 clinics and now has operations under 4 brands in Georgia, Florida, Maryland, and Alabama where they help patients Get in. Get out. Get Better!™  Typically the #1 or #2 player in each of its markets, CRH was recently named to the Atlanta Business Chronicle's Pacesetter Award list for the sixth year in a row, which recognizes the fastest growing private companies in Atlanta. CRH Healthcare is a proud member of the Urgent Care Association.

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About AppleCare Urgent Care

Founded in 2007, AppleCare offers convenient, quality care in the communities of south and middle Georgia.  AppleCare's Core Values of quality, compassion, effectiveness, trust and teamwork are at the forefront of how the company cares for its patients and interacts with its business partners to "Feel Better Faster." Each of AppleCare's 12 (soon to be 13) clinics are accredited by the Urgent Care Association. AppleCare's UCA Accreditation demonstrates a commitment to the highest level of distinctions in patient care through safety, quality & scope of services.