MindgruveMacarta Merges with Icon Commerce
Ohio Pen/10273347

SAN DIEGO, Sept. 10, 2024 ~ In a strategic move to expand its capabilities and strengthen its position in the market, MindgruveMacarta has announced its merger with Icon Commerce, the largest independent commerce agency in the Midwest. This global performance marketing, retail media, and data-tech company is committed to delivering innovative and data-driven marketing solutions for its clients.

According to Chad Robley, Chairman and CEO of MindgruveMacarta, this merger is a proud moment for the company. He stated, "Icon Commerce's physical in-store retail marketing experience combined with their DTC and marketplace expertise further strengthens our enterprise omnichannel commerce capability for clients worldwide." The headquarters of Icon Commerce in Cincinnati also strategically positions the combined agency to continue growing its footprint in the Midwest.

Founded in 1997, Icon Commerce has established itself as a leader in omnichannel marketing by delivering successful results for brands in retail, DTC, and commerce channels. Some of their notable clients include Deckorators, Tempur Sealy, JBSS (John B. Sanfilippo & Sons, Inc.), and Unilever. In recent years, Icon has expanded its capabilities by acquiring eCommerce agencies Marketplace Clicks and Spaceshop Commerce. This addition has brought certified expertise in Amazon, Shopify, and Adobe Commerce to their integrated service offerings.

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Shawn Murdock, Founder and CEO of Icon Commerce who will continue as CEO after the merger expressed his excitement about this new chapter for the company. He said, "It was clear from the beginning that our companies aligned culturally and shared a common vision of investing in the best and brightest people." Murdock also highlighted how their strategy, creative, and marketing services are perfectly aligned with MindgruveMacarta's performance marketing, retail media, and advanced analytics offerings.

The combined agency will bring together industry expertise in consumer goods, CPGs (consumer packaged goods), B2B (business-to-business), healthcare, financial services, and technology sectors. They also have deep platform experience in Google, Meta, LinkedIn, Amazon, Walmart, and Mercado Libre. With a team of over 300 employees across eight global offices, the merged agency will serve a diverse client base including P&G, Colgate-Palmolive, Tempur Sealy, Dupont, Deckorators, Sony, Mattel, 3M, and Wrangler.

The exclusive financial advisor to Icon Commerce in this transaction was Canaccord Genuity. For more information about MindgruveMacarta and its services, visit their website. This merger is expected to bring the latest enterprise commerce solutions to brands in the Midwest and globally.

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