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COLUMBUS, Ohio, Nov. 28, 2023 ~ Nationwide, a U.S.-based financial services and insurance giant, is partnering with 11-year-old aspiring artist and social media darling Zaya Campbell to launch a new contest designed to support music teachers and programs.
Ramon Jones, Nationwide's Chief Marketing Officer, said: "Nationwide, like thousands of others, was blown away by Zaya's take on our iconic jingle. We're excited to work with such a talented young lady to spread our 'On Your Side' message to the next generation of customers and look forward to helping Ms. Campbell meet her future goals."
The Nationwide Jingle Challenge High School Music Contest will give U.S. high school choirs, bands, glee clubs and similar musical performance groups a chance to put their own creative mark on the Nationwide jingle and perhaps win funds to further their school's musical program. To enter the contest, teachers or music directors must upload their group's version of the Nationwide jingle to TikTok using the #NationwideChallengeContest and tagging @nationwide in the copy/caption. The five entries with the most likes at the end of the Contest Period will each win $5,000 to support the school music programs associated with the winning group.
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The Challenge runs from Nov. 28 through Dec. 13, 2023 and additional contest details are located on Nationwide's Newsroom while official contest rules can be found here.
Jones added: "Nationwide has supported education and educators for decades through programs like Prom Promise, the Golden Owl Award and many others." He continued: "Nationwide has helped teachers provide an extraordinary education for students of all ages, and in turn created awareness about insurance, financial services and planning for retirement once their time in the classroom is over."
The partnership between Nationwide and Zaya Campbell is sure to bring even more creative versions of the "Nationwide is on your side" jingle as well as benefit educators across the country through this new social media campaign.
Ramon Jones, Nationwide's Chief Marketing Officer, said: "Nationwide, like thousands of others, was blown away by Zaya's take on our iconic jingle. We're excited to work with such a talented young lady to spread our 'On Your Side' message to the next generation of customers and look forward to helping Ms. Campbell meet her future goals."
The Nationwide Jingle Challenge High School Music Contest will give U.S. high school choirs, bands, glee clubs and similar musical performance groups a chance to put their own creative mark on the Nationwide jingle and perhaps win funds to further their school's musical program. To enter the contest, teachers or music directors must upload their group's version of the Nationwide jingle to TikTok using the #NationwideChallengeContest and tagging @nationwide in the copy/caption. The five entries with the most likes at the end of the Contest Period will each win $5,000 to support the school music programs associated with the winning group.
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The Challenge runs from Nov. 28 through Dec. 13, 2023 and additional contest details are located on Nationwide's Newsroom while official contest rules can be found here.
Jones added: "Nationwide has supported education and educators for decades through programs like Prom Promise, the Golden Owl Award and many others." He continued: "Nationwide has helped teachers provide an extraordinary education for students of all ages, and in turn created awareness about insurance, financial services and planning for retirement once their time in the classroom is over."
The partnership between Nationwide and Zaya Campbell is sure to bring even more creative versions of the "Nationwide is on your side" jingle as well as benefit educators across the country through this new social media campaign.
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