TAKIS® INTRODUCES A NEW "BITE" OF INTENSITY WITH TAKIS® COBRA
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COPPELL, Texas, June 5, 2024 ~ Takis®, the beloved brand known for its fiery and flavorful rolled tortilla chips, has just announced the launch of its newest addition to their snack lineup - Takis® Cobra. This exclusive debut is set to bring a powerful punch of flavor with its spicy Worcestershire sauce taste, inspired by the intensity of a cobra.

Available exclusively at Kroger as of May 20th and at 7-Eleven starting July 8th, Takis® Cobra is sure to excite fans with its unique and fierce flavor. "We're always looking for ways to celebrate the innovative, trailblazing energy of our fans," says Sandra Kirkpatrick, Senior Marketing Director for Takis®, "and we're taking it up a notch with the debut of a unique, fierce flavor from Takis® Cobra."

To mark this special occasion, Takis® will be showcasing their partnership with Kroger in Cincinnati by featuring a one-of-a-kind light projection in downtown hot spots from June 6th to June 8th. Keep an eye out for this specialty projection as it jumps around the city each night near popular locations such as Great American Ball Park and Duke Energy Convention Center.

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In addition to this exciting launch, Takis® continues their commitment to sustainability through their partnership with TerraCycle. All packaging for Takis® Cobra can be recycled through TerraCycle's Free Recycling Program. Simply make an account on TerraCycle.com, sign up for the program, and mail in your empty packaging using the provided prepaid shipping label. Not only will you be helping the environment, but you can also earn donations for schools and nonprofits in the process.

For more information on Takis® Cobra and their other intense snacks, visit https://www.takis.us. With their dedication to innovation and bold flavors, it's no wonder why Takis® remains a fan favorite in the snack market.
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