Relevate Health Group and Arteric Hires New Head of Strategy
Ohio Pen/10123460

CINCINNATI - OhioPen -- Relevate Health Group and Arteric, healthcare industry leaders in locally and nationally relevant healthcare marketing via machine learning and data analytics, are pleased to announce the hiring of Julie Granberry, as the company's new Head of Strategy. This role will focus on leading clients to develop, optimize, and apply differentiated marketing strategies that are both scalable, yet locally relevant, empowering them to drive meaningful engagement on a national scale.

"We are thrilled to have Julie join our team. Her extensive knowledge and experience in the pharmaceutical industry will be vital to our strategic growth and how we better serve our clients with thought leadership, strategic vision and enhanced capabilities." said Jeff Spanbauer, Chief Executive Officer of Relevate Health Group.

Granberry comes to Relevate+Arteric from UCB, where she was most recently the US Dermatology Brand Marketing Lead for a psoriatic disease asset set to launch later this year. While at UCB, Julie also supported the launch of an established immunology biologic into the dermatology space from an HCP marketing and market access lens.

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Granberry stated "We now get to be even more curious for our clients as we identify the 'whys' behind performance and develop actionable insights and strategic plans that can truly move the needle for their brand at any stage in their lifecycle. Driven by our ELE platform and leveraging our Lexical Analysis technologies, we can then carry out actionable insights including differentiated approaches to locally relevant, scalable marketing. This will help take our clients' brand plans that extra mile to realize their full potential."

Relevate Health Group completed a strategic combination with Arteric in December 2020.
This strategic combination forms a next generation data & ML-driven agency serving the pharmaceutical, biotechnology and healthcare markets. The combined company is capitalizing on its shared expertise to provide a full range of digital marketing services for leading, challenger and new growth brands.

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Relevate Health Group is an MM&M top 100 Agency focused on data-driven local marketing products and services for healthcare clients. Learn more at www.relevatehealthgroup.com.

Arteric is an MM&M top 100 Agency, with over 50 design & UX awards, recognized by Gartner
for ML and named to MM&M's list of Best Places to work. Learn more at www.arteric.com.

For more information, please contact Jeff Spanbauer, CEO Relevate Health Group at jspanbauer@relevatehg.com