Trending...
- The Naturist World Just Shifted — NaturismRE Ignites a Global Resurgence
- Plan to Launch Silo Technologies' Cybersecurity Pilot Program for Ultimate Nationwide Deployment via Exclusive Partnership: Stock Symbol: BULT
- Cybersecurity is THE Hot Market Sector; Revenues, Earnings & Profit matter; Only 33 Million Shares + a Huge Short Position Equal an Undervalued Stock
For Ismail Sirdah the hardest parts about hosting an event is figuring out how to fund it. Booking a venue, hiring entertainment, and promoting an event are all extremely costly. Thus, you need to have a plan in place to finance something of this magnitude. That is where event sponsorship comes in.
DULUTH, Ga. - OhioPen -- If you want to land event sponsors, then crafting a thoughtful sponsorship proposal is a must. Ismail Sirdah of Lulu Promotions recommends treating your proposal like you would a great cover letter. All great cover letters are written specifically for the job you are applying for, as should be the case with sponsorship proposals. A good chunk of each proposal you create should be tailored to the sponsor you hope to land. Drafting a sponsorship proposal that is broad and vague is not going to attract anyone says Ismail Sirdah
More on Ohio Pen
KNOW HOW TO INCENTIVIZE SPONSORS
Almost no event sponsor is going to agree to a sponsorship deal where they're providing their brand, money, and possibly even gift bag items, without getting anything in return. That is where incentives come in. Ismail Sirdah, founder and owner of Lulu Promotions in Duluth, Georgia, claims that the best way to incentivize sponsors is to offer them marketing in exchange for their sponsorship. Marketing materials are key to attracting customers to any business. Make marketing a key part of your sponsorship negotiations. For example, in exchange for being an event sponsor, you can offer to put their name or logo on all professional banners and flyers, mention the event sponsor in all blogs, social media posts, or e-mail blasts about the event, or even give the sponsor a free both at a future trade show or exhibition.
BE PREPARED TO PARTNER UP
More on Ohio Pen
If you're a small brand, then you're likely going to have more trouble landing event sponsors, especially if you're looking to get a few more established businesses on board. When Ismail Sirdah first founded Lulu Promotions in Georgia, he scoured all of Dekalb County looking for event sponsors and it wasn't always easy. However, along the way he learned that one trick to land yourself a major event sponsor is to team up with another company in the industry. One small company on its own likely will not be attractive to a major brand, but partnering with a medium-sized company in your industry can totally change this. More established brands ultimately instill more confidence. So, if you can get a well-known brand on board to host the event with you, you will be much better off during your hunt for event sponsors. Ismail Sirdah recommends looking for companies that are within your industry but that aren't your direct competitors.
More on Ohio Pen
- Real Estate Experts Highlight Jersey Shore as a Smart Buy in 2025
- $18 Price Target Issued in New Research Report After $34 Million Revenue Forecast from Acquisition; $101.5 Million Net Revenue in 2025; NAS DAQ: IQST
- West Dentistry Welcomes New Oral Surgeon to Enhance Patient Care
- The AML Shop Launches New Financial Investigations Unit, Appoints Director to Lead the Initiative
- First Financial Bancorp to Announce Second Quarter 2025 Financial Results on Thursday, July 24, 2025
KNOW HOW TO INCENTIVIZE SPONSORS
Almost no event sponsor is going to agree to a sponsorship deal where they're providing their brand, money, and possibly even gift bag items, without getting anything in return. That is where incentives come in. Ismail Sirdah, founder and owner of Lulu Promotions in Duluth, Georgia, claims that the best way to incentivize sponsors is to offer them marketing in exchange for their sponsorship. Marketing materials are key to attracting customers to any business. Make marketing a key part of your sponsorship negotiations. For example, in exchange for being an event sponsor, you can offer to put their name or logo on all professional banners and flyers, mention the event sponsor in all blogs, social media posts, or e-mail blasts about the event, or even give the sponsor a free both at a future trade show or exhibition.
BE PREPARED TO PARTNER UP
More on Ohio Pen
- Raidium révolutionne le diagnostic de la Sclérose en Plaques en partenariat avec l'Hôpital Fondation Adolphe de Rothschild
- New Podcast "Spreading the Good BUZZ" Hosted by Josh and Heidi Case Launches July 7th with Explosive Global Reach and a Mission to Transform Lives
- The Herbal Care, Led by Markel Bababekov, Becomes a Top Dispensary in NYC's Upper East Side
- Digital Watchdog Launches New myDW Cloud Services
- Stan Fitzgerald Appointed Acting Press Secretary for Veterans for America First VFAF Georgia State Chapter
If you're a small brand, then you're likely going to have more trouble landing event sponsors, especially if you're looking to get a few more established businesses on board. When Ismail Sirdah first founded Lulu Promotions in Georgia, he scoured all of Dekalb County looking for event sponsors and it wasn't always easy. However, along the way he learned that one trick to land yourself a major event sponsor is to team up with another company in the industry. One small company on its own likely will not be attractive to a major brand, but partnering with a medium-sized company in your industry can totally change this. More established brands ultimately instill more confidence. So, if you can get a well-known brand on board to host the event with you, you will be much better off during your hunt for event sponsors. Ismail Sirdah recommends looking for companies that are within your industry but that aren't your direct competitors.
Source: Ismail Sirdah Marketing & Events
Filed Under: Business
0 Comments
Latest on Ohio Pen
- Top Dentist Concord CA, Smile Makers Dental Care, Celebrates 500 5-Star Reviews
- "Drink Like It's 1776… Just Kidding, It's 1932." A Golden Age Patriotic Pop-Up
- Bio-Inspired Technology-Dynamic and Adaptable for unknown real-world environments
- Michael Reafsnyder opens solo exhibition at Scott Richards Contemporary Art in San Francisco
- Valley Sleep Therapy Expands to Prescott with New Location at Crossings Road
- $17.4 Million Total Revenue for First Half of 2025 (up 31.8% YOY) for Global Wet Trades Services Provider with High Value Bitcoin Investments
- $12.8 Million Net Revenue for 2024 for Cloud-Based Crowdsourcing Recruitment and SaaS-Enabled HR Solutions Provider: Baiya International Group Inc
- Nationwide Completes Acquisition of Allstate Employer Stop Loss Business for $1.25 billion
- Hire Virtue Announces Executive Sponsorship Opportunity for Houston Hiring Blitz & Job Fair on August 6, 2025
- Inked & Maxim Model Teisha Mechetti Turns Heads—And Builds Community Impact
- Plan to Launch Silo Technologies' Cybersecurity Pilot Program for Ultimate Nationwide Deployment via Exclusive Partnership: Stock Symbol: BULT
- Robert Michael & Co. Real Estate Team Celebrates Industry Recognition and Showcases Premier Central Florida Listings
- AI-Based Neurotoxin Countermeasure Initiative Launched to Address Emerging National Security Needs: Renovaro, Inc. (N A S D A Q: RENB)
- The Naturist World Just Shifted — NaturismRE Ignites a Global Resurgence
- $796,000 in Q2 Revenue Marks Highest Earnings to Date on 3 Trailing Quarters of Profitability in Multi-Billion Homebuilding Sector: Stock Symbol: IVDN
- Cybersecurity is THE Hot Market Sector; Revenues, Earnings & Profit matter; Only 33 Million Shares + a Huge Short Position Equal an Undervalued Stock
- Despite Global Calls for a Ban, US Child Psychiatry Pushes Electroshock for Kids
- Franco Polished Plaster Celebrates 35 Years of Bringing Walls to Life in the UK
- India's Home Textile Manufacturers See Rising Demand From US Buyers, Enabled By rivexa
- The Crave Gets Crispy: White Castle Debuts New Chicken Slider